Invest in brewwell
We're on a mission to nourish Greenville’s community with an enrichment destination that fosters connection, exploration, and whole-person rejuvenation.
The Problem
Greenville has no shortage of gathering spaces and wellness businesses, but most offer very specialized experiences. As a result, Greenvillians tend to spend their free time siloed according to their interests: Beer lovers head to breweries. Wellness devotees to their studios. Many seeking alcohol-free social hours find their options limited.
This makes for a lot of missed opportunities: Who knows how many invaluable connections are waiting to be made across recreational divides? Or how many innovations those connections would produce? And how many people haven't found their "thing" because they've never had a chance to try it?
Our Solution
If Greenville had one rejuvenation destination that appealed to beer connoisseurs, wellness enthusiasts, young adults, parents, those who do drink, those who don't drink, and everyone in between, the city would become a much more connected place. That's why we're building brewwell.
The beer that we will serve is award-winning, the non-alcoholic beverages delightful and complex, and the practitioners we partner with demonstrated experts in their fields. Whatever of these premium offerings initially draws individuals to brewwell, they'll find our open, inviting space encourages them to explore new opportunities and cultivate new relationships.
Why Us?
Together, our founders Josh and Shannon have decades of business, beer-making, and wellness practice experience.
Josh, for his part, started brewing in 1995, built two breweries from the ground up, and has won 22 beer medals over the last 22 years.
Shannon holds an MSM, has accumulated 11 years of hands-on management experience, and is passionate about holistic wellbeing.
We have the skills and expertise to ensure brewwell grows into a thriving community enrichment destination.
Our Business
Revenue will come from variety of sources:
Beverage Sales
Studio Space Rentals
Wellness Class, Seminar, or Workshop Passes
Beer-Making Workshop Registrations
Operations will align with our core values:
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We care about people, we care about our community, and we care about our planet. That's why our business practices prioritize employee wellness and environmental sustainability, why our facility features warm, welcoming spaces, and why all of our offerings are both accessible and inclusive. We want everyone to feel at home at brewwell.
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brewwell is a place where indoor and outdoor spaces merge, where social, learning, and self-care outlets mingle. By removing the barriers that separate people from their surroundings and wellness practices from gathering places, brewwell helps community members strengthen their connections with themselves, others, and the environment.
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We believe that exploration is essential to living an enriched life, and that's why brewwell makes a wide range of experiences accessible for our community members. By inviting people to try new things, learn new skills, and make new connections, our enrichment destination is a space where curiosity can thrive and everyone can share in our commitment to growth.
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We strive for excellence in everything we do. Our beer is skillfully brewed and our beverage list is carefully curated. Our wellness offerings are delivered by experienced professionals, and our warm, modern facility is made of eco-friendly materials. We devote time and attention to ensuring all aspects of brewwell are high-quality, mission-aligned, and cohesive.
Our Vision
Our building will embody our values and align with our mission.
Replacing opaque walls with floor-to-ceiling windows will reflect our whole-person approach to wellbeing and invite community members to be a part of our brewing process. A single, airy hallway connecting our taproom and patio to our wellness studios will underscore the unity of our offerings and encourage exploration. Using eco-friendly materials to create a warm, modern aesthetic that harmonizes with brewwell's natural surroundings will promote rejuvenation.
While these renderings bring our vision to life beautifully, they are not set in stone. We look forward to evolving our building concept in collaboration with our future partners.
Our Market
Locals
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brewwell's modern, multipurpose studios will provide Asheville's numerous wellness solopreneurs with the affordable and accessible space they need to grow their businesses.
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Our suite of wellness offerings will appeal to enthusiasts interested in everything from movement-based modalities to mindfulness practices and spiritual pursuits.
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brewwell will offer the robust selection of traditional European pours Asheville's brewery scene is currently missing. Not only will beer connoisseurs appreciate the classic beer-making, but they will also love having thopportunity to learn more about it through our brewing workshops.
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For those who don't drink, brewwell's extensive, high quality non-alcoholic beverage list will be a welcome alternative to Asheville's many alcohol-centric gathering spaces.
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With something for everyone, brewwell will be a perfect destination for family outings. Kids will be able to play games on our grounds while their parents relax with refreshments nearby.
Visitors
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As Asheville's premier community wellness destination, brewwell will draw tourists seeking the best experiences the city has to offer. It will also allow travelers to keep up their regular wellness practices by offering plenty of drop-in options.
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Corporate, recreational or other community groups planning a retreat to Asheville will be able to rent space at brewwell where multifaceted events will be easy to run.
Our Progress
Solidify Business Plan with Advisors
Receive Schematic Designs from Architect
Raise Money To Begin Construction Process
Partnering With Us
Investing in brewwell means joining our mission-driven, experienced and highly collaborative founders in nourishing Greenville’s vibrant community.
This promises to not only be a profitable endeavor, but a deeply rewarding one, too. If that sounds like the kind of project you'd like to get involved with, drop us a line!